After being asked by several potential clients the exact strategy I use for Off Page SEO, I decided it was time to put together a blog post that I could simply link to; instead of typing it up each time. That’s the goal of this post, to explain how I currently handle Off Page SEO. [...]
Tag Archives: google
Afraid of the Google Disavow Link Tool?
When Penguin hit in April of this year, Google started punishing unnatural link profiles. Google expects to see certain types of incoming links, from certain sources, in certain quantities, and using the right variations of anchor text. If those links are slightly off the regular, not much will happen; but if they reach certain extremes [...]
Google Penguin Update: Final Thoughts For SEO (Part 1)
I’ve written about it a few times already and talked about it in a few dozen emails with clients, but I feel it necessary to write a post summing up what I’ve found out since the update took place a month and a half ago. Of course, this is talking about the Google Penguin Update [...]
Rank Tracking Explained
The Google Algorithm has 200+ factors (domain age, backlinks, on page factors, etc) that influence ranking. Only Google knows the exact value of each factor, but with tens of thousands of SEO’s ranking sites; we’ve come up with a pretty good idea of what works and what doesn’t. Think of the Google Algorithm as a [...]
Competition Analysis: SEO Strategy To Maximize ROI
Once you find the right keywords, the next step is figuring out the best way to approach the market. Each keyword will have a different ranking time, so it’s best to plan out both short and long term ranking strategies. There’s a lot of factors you need to take into account, but there’s a great [...]
Google Update: The Over Optimization Penalty
Google is combating SEO’s for attempting to “game” their system, by heavily penalizing their sites. I’ve been reading about a few sites that have only used 100% White Hat Tactics and followed Google Best Practices exactly; yet they’re buried in the search engines. I understand the penalizing for spammy behavior, such as excessive links, keyword [...]
Google Place Page Optimization
I’m sure you’ve seen the results in Google, where the local listings come up with a letter and corresponding map. These are called Google Place Pages, and are essentially profiles for your business where you can share important information like services, hours, and payments accepted; and your clients can leave reviews about you. For a [...]
How To Claim Your Google Place Page
Setting Up Your Gmail Account 1. Go to http://mail.google.com/mail/signup 2. Fill out the entire form 3. Use as close to your company name as available 4. Use a password, you are comfortable sharing 5. Select “I Accept. Create My Account.” 6. Verify using your phone if requested. 7. Send Us The Email and Login Claiming [...]
Ryan England - Executive SEO
My name's Ryan England and I run Executive SEO in Buffalo, NY. I work with clients around the world to rank their sites at the top. Feel free to contact me today.
