After being asked by several potential clients the exact strategy I use for Off Page SEO, I decided it was time to put together a blog post that I could simply link to; instead of typing it up each time. That’s the goal of this post, to explain how I currently handle Off Page SEO. And yes, of course this is White Hat. Google has the goal to provide [...]
I’ve written about it a few times already and talked about it in a few dozen emails with clients, but I feel it necessary to write a post summing up what I’ve found out since the update took place a month and a half ago. Of course, this is talking about the Google Penguin Update that happened on the 24th of April 2012, and had negative ranking affects on [...]
The Google Algorithm has 200+ factors (domain age, backlinks, on page factors, etc) that influence ranking. Only Google knows the exact value of each factor, but with tens of thousands of SEO’s ranking sites; we’ve come up with a pretty good idea of what works and what doesn’t. Think of the Google Algorithm as a 200+ variable long formula that equals a total score for a site. The site [...]
I was originally going to write a post on Penguin afterthoughts and the new Penguin 1.1 Google Update; however another update affects a lot more of my clients. I’ll be creating that planned post over the next week most likely. Yesterday, 5/30/12, Google released Google+ Local. For most businesses, these are now showing up instead of their Place Pages. All the content from the Place Page transferred over, but [...]
When Google started Facebook and Twitter didn’t exist. This is even before MySpace and Friendster had their 15 minutes of fame. Google’s goal was to provide the best results possible in their search engine, so they used On Page Factors (title tags, meta descriptions, meta keywords, headings, and content) and Off Page Factors (backlinks) to qualify a page’s relevancy and quality for the given search term. Since then, their [...]
Once you find the right keywords, the next step is figuring out the best way to approach the market. Each keyword will have a different ranking time, so it’s best to plan out both short and long term ranking strategies. There’s a lot of factors you need to take into account, but there’s a great free tool that makes this easy. A little bit of time and effort, and [...]
Put simply, if you’re going to put the time and effort into SEO; you had better be ranking for the search terms that people are actually typing in. There’s some great tools available (including some free ones), that make this both easy and highly effective. Read through this page, and you’ll be well on your way to laying the foundation to a solid SEO campaign. Step 1: Go To [...]
I’m sure you’ve seen the results in Google, where the local listings come up with a letter and corresponding map. These are called Google Place Pages, and are essentially profiles for your business where you can share important information like services, hours, and payments accepted; and your clients can leave reviews about you. For a lot of searches, they show up above the regular results; so they are of [...]
Setting Up Your Gmail Account 1. Go to http://mail.google.com/mail/signup 2. Fill out the entire form 3. Use as close to your company name as available 4. Use a password, you are comfortable sharing 5. Select “I Accept. Create My Account.” 6. Verify using your phone if requested. 7. Send Us The Email and Login Claiming Your Google Place Page 1. Go to www.google.com/local/add 2. Sign in with the Gmail [...]
