Google is combating SEO’s for attempting to “game” their system, by heavily penalizing their sites. I’ve been reading about a few sites that have only used 100% White Hat Tactics and followed Google Best Practices exactly; yet they’re buried in the search engines. I understand the penalizing for spammy behavior, such as excessive links, keyword [...]
What is the Google Dance? The Google Dance is when you’re site jumps around in the search engines. For example, you could be ranking in position 5 on Monday, and Tuesday morning you may not be in the top 100 results. This is often due to an unnatural linking pressure that raises red flags at [...]
I’ve just had one of the busiest weeks of my life. My email was being bombarded and my phone was ringing off the hook. Luckily I have some very specific email filters, and a well crafted answering machine message. For some reason, clients were coming in from all directions; which I’m definitely not complaining about, [...]
(Note: Since the Penguin Update On April 24th, 3 days after this was written, I’m no longer using this in my strategy.) In February of 2011, Google released a huge update to their search ranking algorithm call “Google Panda” or “The Farmer Update.” One of the main focuses of this update was about Duplicate Content, [...]
The exact keyword density for optimal ranking is 1.76%. This means that out of every hundred words, the keyword will show up 1.76 times. Just kidding. A lot of times I hear SEO’s talk about the very best keyword density for a page. This number usually ranges from 1-8%, and many of them still track [...]
Time is the one asset none of us ever seem to have enough of, so when an opportunity presents itself to save us more time while providing the same benefits; it’s very easy to be sucked in. SEO is a very time consuming process, as we attempt to increase the popularity of a site online [...]
YouTube is the second largest search engine right after Google, who owns it. For a lot of keywords, these videos will show up in the organic listings mix in with the regular search results. This means you can capitalize on both the traffic from YouTube and Google with one video. When done properly, video has [...]
I’m sure you’ve seen the results in Google, where the local listings come up with a letter and corresponding map. These are called Google Place Pages, and are essentially profiles for your business where you can share important information like services, hours, and payments accepted; and your clients can leave reviews about you. For a [...]
Reputation Management is basically cleaning up the online presence of a person or company on review sites or in the search results. On the review sites, you can’t simply go in and erase them, and posting fake reviews is unethical and essentially lying to future clients. What you can do though is make it as [...]
Setting Up Your Gmail Account 1. Go to http://mail.google.com/mail/signup 2. Fill out the entire form 3. Use as close to your company name as available 4. Use a password, you are comfortable sharing 5. Select “I Accept. Create My Account.” 6. Verify using your phone if requested. 7. Send Us The Email and Login Claiming [...]
My name's Ryan England and I run Executive SEO in Buffalo, NY. I work with clients around the world to rank their sites at the top. Feel free to contact me today.
