After being asked by several potential clients the exact strategy I use for Off Page SEO, I decided it was time to put together a blog post that I could simply link to; instead of typing it up each time. That’s the goal of this post, to explain how I currently handle Off Page SEO. [...]
When Penguin hit in April of this year, Google started punishing unnatural link profiles. Google expects to see certain types of incoming links, from certain sources, in certain quantities, and using the right variations of anchor text. If those links are slightly off the regular, not much will happen; but if they reach certain extremes [...]
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I’ve written about it a few times already and talked about it in a few dozen emails with clients, but I feel it necessary to write a post summing up what I’ve found out since the update took place a month and a half ago. Of course, this is talking about the Google Penguin Update [...]
The Google Algorithm has 200+ factors (domain age, backlinks, on page factors, etc) that influence ranking. Only Google knows the exact value of each factor, but with tens of thousands of SEO’s ranking sites; we’ve come up with a pretty good idea of what works and what doesn’t. Think of the Google Algorithm as a [...]
I was originally going to write a post on Penguin afterthoughts and the new Penguin 1.1 Google Update; however another update affects a lot more of my clients. I’ll be creating that planned post over the next week most likely. Yesterday, 5/30/12, Google released Google+ Local. For most businesses, these are now showing up instead [...]
When Google started Facebook and Twitter didn’t exist. This is even before MySpace and Friendster had their 15 minutes of fame. Google’s goal was to provide the best results possible in their search engine, so they used On Page Factors (title tags, meta descriptions, meta keywords, headings, and content) and Off Page Factors (backlinks) to [...]
Once you find the right keywords, the next step is figuring out the best way to approach the market. Each keyword will have a different ranking time, so it’s best to plan out both short and long term ranking strategies. There’s a lot of factors you need to take into account, but there’s a great [...]
Put simply, if you’re going to put the time and effort into SEO; you had better be ranking for the search terms that people are actually typing in. There’s some great tools available (including some free ones), that make this both easy and highly effective. Read through this page, and you’ll be well on your [...]
Now that some time has passed since April 24th, the roll out date of the Newest Google Penguin Update, it’s a lot easier to see patterns forming for the sites that were impacted by the changes. Again, my clients were lucky enough to dodge this bullet, as once again I’m seeing tons of other SEO’s [...]
My name's Ryan England and I run Executive SEO in Buffalo, NY. I work with clients around the world to rank their sites at the top. Feel free to contact me today.
